Working with a variety of clients and projects on a daily basis, a lot of projects spend an enormous amount of time in estimating, developing strategies, analyzing and reporting. At the same time, the business has to grow, generate more leads, and develop customer loyalty and make out more money. So, the big question is how can you make all these things happen while keeping your clients and team happy?
There are many ways for agencies and SEO professionals to increase their revenue and customer loyalty regardless of whether it is generated through new technologies and enhanced internal processes.
Working close by to several agencies, five of the most common points they are struggling with are:
- Finding solutions on how to personalize and enhance relationship with clients
- Finding new ways to generate leads
- Creating more accurate forecasting
- Accelerating strategy execution
- Building better value proposition
Automation, new widgets, and tools are often the cure for almost all problems.
Here is a list of tools and options that can help with reaching these objectives to the best satisfaction of all the parties involved.
1. Generate more quality leads through Lead generator Widget
A lead generator is a great tool that helps in attracting qualified leads using the instant SEO audit as an attraction. It is a widget that is installed on your website and provides your potential clients with a detailed report on how well their web page is optimized for a certain search inquiry. In return of this, you would be getting their contact information along with their report ending with a hot lead and a list of problems at hand in order to start the conversation going.
Brainwork Technologies offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling. Another important feature is to choose out a pop out from. For this, following these steps is a must:
- Select the widget type and install: Choose the form, the color, the budget, the text and where you want to place it on your site.
- Add a small piece of the HTML code to your website pages.
- Get alerts on new leads and convert them into your potential clients.
2. Build Trust and personalize a client Agency relationship
The White paper is a popular option in different SEO platforms as it is aimed at presenting your SEO services as per your own technology. It is not necessary that all the SEO platforms would be offering white label as a part of their subscription. The value of the white label in building trust and credibility with your clients is beyond doubt. With minimum development work, you can use your domain and sub domain to provide personalized SEO services to your clients.
By using the white label option, you can customize the system to reflect your own interface and login page, change the header and footer of your domain. The reports that you would be sending to your clients will look as if they have been generated via your own SEO technology. Through this, it is easy to add and manage users with custom access to other SEO features like backlink monitoring, website audit, etc.
3. Use Marketing plan to speed up Estimation and Enhance Accuracy
Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy. It is a simple mini project management tool at your fingertips with an SEO twist.
4. Budgeting is a science – Treat Accordingly
Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while side by side making your clients happy. You can use Excel files and guess how much return on investment you might achieve from your SEO efforts. Alternatively, you can also use tools from Brainwork in order to forecast and justify your budgeting. Through this, you can easily predict how many clicks your client can get based on their search rankings. In addition, you can also access the expected traffic volume, traffic costs and more. You can then generate reports and export them in different formats to present them to your clients.
In today’s business environment, making more money is not just about increasing your rates or budget, but rather it’s all about value proposition, business processes, and technologies. This affects the overall business efficiency of your organization.
There are various platforms such as Search engine ranking that offer almost everything that you need to successfully operate your agency, might help eliminate unnecessary clutter and complexity further helping you to grow a prosperous business and long-term client relation in the field of digital marketing.