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Accelerated Mobile Pages

Does your Website need an AMP to Affect SEO

A faster and more responsive mobile web is a feature that any user could get on board with. In response to this, Google has developed an open source solution entitled AMP i.e. the Accelerated Mobile Pages.

The AMP framework is out and has been speculated to have two benefits for SEO. It is a free, open-source framework that allows you to create mobile pages that deliver content quickly. It consists of HTML, JS, and Cache libraries, specific extensions and AMP focused properties, accelerate load speed for mobile pages, even if they feature rich content like infographics, PDFs, audio or video files. The aim for AMP is for publishers to be able to load their sites faster on mobile since mobile responsive could be clunky and slow because desktop resources are heavy. Also, there is no deny the fact that most of the elements of a desktop website are unnecessary for a mobile site. Until the past, AMP was just for user experience, but now Google has backed it up and is motivating websites to follow it. Once Google has cached the AMP version of your site, the content lives on Google’s servers as well as your own.

Here is how a mobile page with and without AMP looks like:

The page without AMP looks visually appealing and all the credit for this goes to the responsive design of the page. However, on the other hand, there are quite a few elements that the AMP enabled page lack in it. Its navigation bar is more detailed. Meanwhile, the AMP versions social buttons can be accessed all at once and are easier to tap, which simplifies sharing.

How is AMP helpful?

AMP is useful as it helps websites to load faster that improves usability and persuades users to stay longer on a particular site. Thus, the fact can be simply stated: Faster load time leads to a better engagement, further reducing the bounce rate and improves mobile ranking.

However, AMP does not improve engagement on its own. It does not let our content to become more useful or entertaining. Even if your load times are perfect but the content is not interesting, still your SERPs won’t increase due to the high bounce rate. Therefore, in order to make AMP work outstandingly for your site, you need to have the best of both, that is fast load time plus excellent content.

AMP has the possibility to make your visitors happy, which means a lot to Google and once your image is good on Google it surely gets a higher ranking for you, brings in more traffic and helps in increasing revenue.

Who will benefit the most from AMP?

The sites that will benefit the most from AMP are publishing sites, that are the sites that produce content. This cannot be applied to your client by simply making their entire site into AMP. Doing this might affect conversions negatively. Rather, one can transition your client’s blog section or news and updates section into AMP.

Does it make any Sense to Implement AMP?

Here are the pros and cons of implementing AMP:

Pros of AMP

  • It speeds up website load time

AMPs are lean, slick, and fast. Users want pages that do not make them wait. So AMPs basically guarantee that your site brings in more visitors.

  • It increases mobile ranking

AMP is not a ranking factor, but it has a positive influence on mobile ranking due to its faster load time. If Google starts prioritizing AMPs, it will have even more of an effect on SERPs.

  • It improves server performance

If your site generates a lot of traffic from mobile, AMP will reduce the load on your servers and improve their performance.

Cons of AMP

  • Ad Revenue is reduced

Even though the AMP supports ads, but the potential to bring in revenue is severely limited. And it is not worth to implement ads on AMP pages.

  • Analytics are a bit stripped

AMP supports Google Analytics but requires a different tag, which needs to be implemented on all AMP pages. It will take a lot of time to place this tag and would be able to collect and analyze data.

  • Amazing speed is achieved, and all the credit goes to the Cache

Google does not provide any specific technology to make your pages super fast. It simply saves cached versions of AMP tagged pages and when a visitor accesses these, it simply serves them up from the cache.

On a concluding note, you should consider implementing AMP on some of your site’s critical pages such as blog posts, contact us, etc. This will help you to move from desktop to mobile and support your SERPs.


Keep your Sales Page Ranking High this Festive Season

All of us must be familiar with the fact that what an SEO strategy is and how it should be prepared and worked upon in order to get the best results. However, with this, it is also very important to understand that sales are quite high especially during the holiday season. Thus, holidays and sales can be talked about together in one go.

With Christmas, New Year, and Black Friday just around the corner, it is surely the perfect time to think about the post sales. All one needs to know is what is every business organization going to do with the landing pages that they have created over the past year? Is it all just simply going to be removed or can it be used in any sense?

The simple answer to all this is NO. Nothing is going to be a waste for the company who has put in all the efforts. No sales SEO Strategy is ever a waste. For instance, let us take an example of a very famous company Black Friday. This year, it saw a 20% average increase in organic traffic and a 40% increase in the organic revenue and surely, this growth is something that no company would ever like to lose. So instead of discontinuing all the efforts, it is better to put the SEO holiday plan to a stop until next year and start it again once the holiday time is back.

SEO Strategy for Sales

Sales SEO strategy is an e-commerce SEO approach for website pages that are purely date or season related like Christmas, New Year, and Black Friday. The main purpose of this strategy is to build and maintain SEO efforts and ranking year after year without creating redirection and starting off from zero each year.

Nevertheless, before starting with any SEO plan the important question that comes to mind is ‘What are the things that are needed to start off with this SEO Strategy?’ Every organization can start with a non-year specific landing page. This page can be a content page or a category page. This one page should be your main page that can be used for all your related sales pages. Any current pages that are date specific can be redirected to this main landing page.

Outline of a Sales SEO Strategy

With the help of these e-commerce SEO strategies, every business will be working on your main page and subpages in a year. Through this strategy, the businesses can address the sale itself, its preparation and talk about the idle time between closure and announcement. Through this, you can also plan, prepare, and promote the discount and sales, where one can monitor and track the Return on Investment.

For example, when a business runs an annual new year’s sale on the first week of the year, then the organization starts preparing for this sale by October or November and start promoting it in December and have the sales put on until the first week of January. But if the sales strategy is for Black Friday, then it would be on a much larger scale as this is one of the biggest sales of the year.

Proper Announcements and Promotions

Whether it is a large sale or a smaller one, it needs to be promoted well and announced to your audience and customers before the sale’s date. The larger the sale it, the earlier the announcements should be made. Retailers usually prepare by announcing their sales with social postings and advertisements.

Sales Day

This is the final day for which months of preparation and marketing has been done. All one needs to do is to sit and keep an eye on your website and make sure that nothing gets disturbed so that customers can go through the full sales process in a simple and convenient manner. Every company can post a few things on the social media sites and send out an email or two informing customers about their sales offers. All the companies run these campaigns with the intention to drive traffic and sales to their site.

Closing of Sales

Once the sales end, the important thing that is to be done is to review the status of the sales and look into the year over year performance of the business. Along with this, it would also be beneficial to review your own performance compared to the industry benchmark and with the overall public stats.

The 2016 Black Friday’s stats saw that around 55% of the traffic was from mobile devices, counting for 40% of the sales. It was seen that the online sales reached about $3.34 billion with a year over year growth of 21.6%.

Landing Page

Make sure your landing page is genuine and has some quality content in it. If it is not appropriate, then make sure to create one that can be used for years to come. Make sure the landing page has all the standard SEO elements such as proper keywords, Meta tags, on-page content, ALT tags, images and one of the most important elements is to have a unique URL. Any old on-site links should point to the new page where possible. The landing page should have a social media open graph and Twitter markups, as this page will be shared via social media. Make sure this page is the only Holiday offer page listed within the sitemap with none of the previous year’s URL.

One the sales are over you can still continue with the strategy and let the page run, but hold it for a while. During the first month, make sure to close the sales that have just ended and calculated your ROI. Also, make sure to specify that the sale has come to an end and will come back once again the next year. Businesses can give in some sign-up links to ensure that users give in their email ids and they can be informed about the regular activities of the company and next year’s promotions and sales. During the next few months, try using various marketing techniques to turn your sales shoppers into regular customers. Finally, when your sales are around the corner, a few months before make sure to change the images, content and add on the dates and offers of the sale. Finally, 2-3 months before your sale, add on some backlinks to make it a success. Finally, work on your backend to ensure that your site is able to handle some extra traffic. No one wants his or her site to crash. Review your site’s performance, bandwidth, and RAM to ensure that there are no errors. In addition to this, also make sure to test your site before making it live.

On a concluding note, it can be seen that a Sales SEO Strategy is just like any SEO work that is long term. Even though the sale is only for a short while, but the preparations for it is all running slowly and steadily throughout the year.

Mobile First Index

12 SEO Guidelines for a Mobile-First Index

In today’s fast moving digital world, websites largely depend on a different set of strategies to stay ahead than those used ten years ago. In today’s era, most of the people are searching on Google using their mobile devices.

At a famous event in October 2016, Google’s Webmaster Trends Analyst Gary Illyes announced that Google will create a separate mobile index within the next few months. This mobile index will become the main Google index with the desktop version. This is going to change the game all across for every business.
At present, it does not matter if you search from your desktop or a mobile device, you will get the same results. However, in the near future, this is surely going to change. Google has now started testing its mobile first index. This latest mobile index will first look at the mobile version of your website for its ranking and then later on finally fall back to the desktop version if there is no mobile version to be found. Google has been thinking about the idea of the mobile index since a long time that is more than a year but the process has been implemented and worked upon recently. It has been predicted that around 75% of the searches made in 2017 will be made on mobile devices. With these latest announcements, the website owners have no choice but to adapt to the latest ongoing trend to maintain traffic and rankings. A website that is optimized for mobile SEO is accountable to a different set of customers, search algorithms, and other technical implementations. Mobile search is not only for trendsetters but also for the online and in-store shoppers, Smartphone users and also for the not so tech-savvy.
Among the various mobile indexed websites that claim to have SEO as a priority, one thing is sure. Every SEO approach will now own a piece of that mobile first index puzzle. To put it forward in simple words, a website cannot attain mobile-first index success without first attaining high levels of responsive web design, optimized data and fast loading time among some of the other internal SEO strategies.

In fact, some business brands have started embracing these mobile first constraints down to such a level that their mobile optimized websites rival their desktop counterparts. It is believed that mobile-first index will affect how Google will rank your website, determine the authority and will decide if your content is relevant or not based on Google’s guidelines. Although the mobile index will continue to be a single index of website and app, the Google algorithm will primarily use the mobile version of a particular site’s content to rank pages from that site to understand the structured data and to show a few snippets from the mentioned pages in the search results.

A mobile first index site will have three options. Either the website will be responsive, or it has a separate mobile site and lastly it does not have a mobile site at all.

How to Judge whether a Mobile First Index will impact your site?

If your website falls in any of the three categories, then you will surely be impacted for the switch to a mobile first index.

  1. Mobile usually serves a different content than desktop.
  2. Mobile removed structured data from a desktop.

It is said that if one has a mobile friendly website, then they are surely lucky.
Here are a few tips for a Mobile first Index website:

1. Plug up your websites Pages into Google’s Mobile-Friendly Test

If one is managing multiple client websites or if you are a small business owner, the first thing that you need to do is to check whether the pages pass Google’s Mobile-Friendly Test. To check, one should start with the key navigation pages to plug in one by one. This would be a bit time consuming but surely it is going to provide you with excellent results.

If you do not have a mobile responsive site, then you should start with an implementation strategy before Google rolls out the Mobile first index.

2. Verify that your Mobile Pages are Being Indexed

One can easily forget to index their mobile websites. You need to type in your Smartphone and check whether a mobile is indexing your pages to Google or not. If nothing shows up, then it is clear that Google is not able to access your mobile pages.

3. Review Smartphone Errors in Google Search Console

Another important thing is to examine your Smartphone errors in Google Search Console. Depending on the errors that come out, you can move further. A common mistake that is often seen is a faulty redirect. A faulty redirect is when a desktop page is redirected to a Smartphone page that is not relevant to the particular search query. Cleaning these errors will allow Google to index your content better.

4. Update Mobile Content to Reflect Desktop Content

If you have a separate mobile site, then make sure to cross check the content that is published on the desktop as well as the mobile site. There are many mobile websites that are much lighter in content to maintain the page speed. With the new mobile first index, having diverse content on mobile and desktop can cause some major traffic and keyword loss down the line.

5. Remove Hidden Content in Your Tabs and Accordions

Double check to make sure that the content is visible to all users on desktop and mobile. Web designers and developers have a common approach to hide content in mobile to make the design appear clear. Every SEO marketer should look out for hidden content.

6. Add Structured Data on Your Mobile Version Pages

There are times when implementing structured data on a site, webmasters might skip adding them to the mobile site. With the new mobile first index, if you want to keep your structured data, you will have to add it to your mobile pages as well.

7. If you don’t Have Mobile Pages, Launch AMP Pages

Many times there are chances that you will not have the time to create mobile pages for your site. In such cases, you can create an AMP version for these pages. Google will use the AMP version to index even without the mobile friendly version.

8. Mobile Design

The SEO today has to know and understand more than just code and ranking. They should be very much familiar with how to use a design to influence rankings. The mobile design is an art in itself.

9. Maintain a Link Building Strategy

It is said that links could pose a problem in the future because users do not usually link to the mobile compared to desktop. There is a transition to mobile-first index but building links to your desktop pages are still vital to your SEO success.

10. Verify Your Subdomains

Once you upload your subdomains to Google Search Console, you will receive notifications for your mobile site. Google will notify you regarding any actions taken. As per Google, these subdomains are treated as two separate lines, so data needs to be collected on both the sides.

11. Optimize on-site SEO for Mobile

With the coming up of a mobile first index, one needs to rethink about the on-site SEO strategy that is from title tags to headers. For instance, the length of title tags is different on mobile when compared to desktop.

12. Speed

Making sure your site loads fast is essential to rank on mobile. Large images can slow down a site. So optimizing images to the correct size is a great achievement. You can also maintain speed by leveraging browser caching. Too many redirects can also take a lot of time to reload and provides you with a slow experience.

On a concluding note, it can be stated that, if you are planning to create a mobile version of your site, then keep in mind that a functional desktop-oriented site is far better than an incomplete mobile version of the site. It would be much better to launch your mobile site once it is thoroughly complete.

E-Commerce Marketing

8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.

Wordpress Plugin

Capitalize on Search Plug-ins for Your WordPress Site

In case you use a WordPress site, with gazillions of articles residing in the repository, then there is a need to integrate it with a powerful search feature, intended for simplifying the search of specific posts by regular visitors. In many instances, the default WordPress search feature renders the purpose of visitors, who visit the site for a specific post, futile. As a result, you would need a customized solution, especially when you turn out loads of posts every day. Search functionality and user’s search experience, both can be improved with plug-ins, available with WordPress.

Here are some of the top search plug-ins for an enhanced visitor experience:


Relevanssi Search Plugin

Counted among the most widely used search plug-ins for a better search experience, Relevanssi is equipped with a feature for an improved display of search results. Also, it lets visitors employ search based on partial results. For instance, when you search on “append”, it will render the results for “appendicitis” as well. As the name suggests, it churns out the sorted results, based on relevance, instead of date. It comes handy for visitors aiming for better posts for a keyword, regardless of date.

Custom Google Search

This plug-in feature replaces the standard WordPress search with a Google-powered search. Some of the notable features are:

  • Customized interface for more appealing search
  • Facility to limit the search to any number of sites
  • An inbuilt widget integrating a search box to sidebar
  • Numerous options for the display of search results, pop-up, for instance

With numerous styles and themes to make a pick, you can accommodate your page style into a search box, resulting in consistent layout and appearance. Further, it is worth noting that as the results are Google-driven, you are assured of the accuracy of search results.

Dave’s WordPress Live Search

If you seek something which delivers instantaneous results while typing in expression in the search field, then you should contemplate Dave’s WordPress Live Search. This plug-in triggers an instantaneous query into the WordPress database while visitors type search words. Also, it turns out the sorted list of posts in response to the words typed. This indicates that you will be yielded refined results, as deem fit what is typed.

Live Blogging Traffic

Real-Time Content for Overwhelming Traffic

Content is King” is a dictum that has held the field since the digital landscape grew out of its cloistered dimensions to gain a wide prominence. However, it is not the case that content strategies, combined with painstaking efforts, always bear due fruits. Some marketers live in fool’s paradise and overlook the fact that content creation is principally geared towards directing the traffic to a targeted location. Further, if the traffic goes off the drift, purpose of content creation is defeated. Considering the fact that competitors endeavour to occupy a major chunk of space on the digital terrain, marketers struggle to counter them in a lack of content ideas to steer their boat. However, real-time live blogging grease the skids in this regard, to a significant extent.

Exploit Real-Time Twitter Chats Recaps

Twitter chats serve as a connecting link to an audience, engaged in a conversation, relevant to your brand. In many instances, twitter chats feature more than 3,000 tweets within their scheduled time slot. In addition, twitter recaps cut down on time and efforts invested into creating relevant information content.

Here are some of the points that should not be overlooked:

  • Make it a point to jot down good notes during the twitter chats. It may seem challenging in the first instance if you try to participate at the same time. However, your efforts would get doubled if you sift through the information later.
  • If your post is due for the next day to get live, just ensure that people, you have quoted, are acquainted with the fact that they have been featured. Further, prompt them as well into passing the words down.

Newsjack Relevant Topics

Fundamentally, newsjacking means pitching into a trending topic and contribute something valuable to the thread of conversation. As a result, you need not rummage through a stream of internet marketing ideas and simply share your perspective. Some of the eminent brands in the industry have mastered the art of exploiting newsjacking to their SEO purpose and have born due dividends of it.

Newsjacking, being a potent social media instrument, can double up as a major driving force to direct traffic back to your content by live-blogging the concerned post. News sites like Search Engine Journal, for instance, are adept at creating content on the trending topic and spread the information across wide, sprawling digital overland.

Here are some of the tips to employ newsjacking in the best way possible:

Act on your Feet

Invest painstaking efforts in widening the reach to your content. Further, get acquainted with content creation hierarchy ahead of time to get the content out quickly.

Show your Acumen

Although edgy campaign through newsjacking will steer your ship in the right direction, so not turn a blind eye to the fact that newsjacking something which projects the weird image of your brand will be damning to your prospects. So, act shrewd while newsjacking.

Wrap up with Call-to-Action

Once your brand goes viral in a conversation, make it a point that you incorporate something which leads the viewers to the concerned location. A call-to-action will serve your purpose in this regard.

These two aforementioned strategies will pull your content down across the audience and simplify the content creation process. As a result, you can commit the time thus saved into distributing your new content.

Lead Generation

Strategies to Optimize B2C Lead Generation

In case your business employs paid search for the B2C lead generation, you must be acquainted with intricacies and overheads associated with paid search options such as Google Adwords. Drawing in visitors to your website and prompting them into clicking on your ad before following it up stresses on a highly strategized paid search campaign.

Here, we have set out effective strategies to seize leads through search advertising:

Align your Campaign with RLSA’s

RLSA (Remarketing Lists for Search Ads) is a feature, which comes with capabilities abound and makes use of your website’s remarketing lists to reel in leads to your website. RLSA bid adjustments convey Google that you are not hesitant to shell out some percentage more for the click generated by a former site visitor.

Test an RLSA-Only Competitor Campaign

Once you have gained an once-over of RLSA, the next step involves reaching out to visitors, who have overlooked you in favour of your competitors. As running advertisements on competitor terms can be an annoying proposition, and it might trigger a string of CPC (Cost-per-click) hikes among every participant involved. The only feasible solution to regain potential leads amidst all this digital chaos is an RLSA-only Competitor Campaign.

Lay Stress on Query-based Campaign

A well-structured lead generation campaign will yield the proportional results. Also, it is worth noting that your campaigns and ad groups should be central to your target customer’s online searches. Due efforts should be employed into bringing the relevance of your campaign to your goal of widening the customer base. Such efforts will help you to dig up what lies underneath the rocks and deliver the message, which strikes the chord with prospective customer’s online searches.

Google Analytics

Dig Deep into Capabilities of Google Analytics

Google is way ahead of the pack when it comes to free analytics solutions in the market, despite the fact that it has some trivial limitations. A number of webmasters focuses their attention on the basic graphs and stats yielded by Google Analytics (GA) and can easily turn blind to other advanced features of this amazing analytics solution. Additionally, although it is equipped with capabilities abound, all the features are easily implemented.

Significance of Conversions over Traffic

Traffic is a matter of primary concern for a good number of webmasters. However, it is worth noting that conversions take the precedence over traffic if you seek to establish a strong web presence. Regardless of the number of visitors on your website, it will render your purpose futile if they opt not to subscribe or buy from you. As an aspiring marketer, you work relentlessly towards the improvement in your conversion rates. However, it is imperative to keep a close watch on conversions in order to gauge statistically significant improvements over a course of time.

Goals in Google Analytics

In Google Analytics, conversions are called “goals”. These are specific actions by visitors on your website, which are worth tracking. There exist only a few options as far as goals are concerned. However, it comes with a facility for customized features. Activities or actions prompted by a visitor, including loading an exclusive page, rendered following a sign-up for an email newsletter, are deemed as the best for a webmaster to keep a tab on.

Social Media

Leverage Social Dimension of Digital Marketing

Reverend digital marketers seek to establish themselves among the big market players. However, as the time has passed on, these marketers have recognized another uncharted dimension of the digital landscape in social signals for SEO. At the beginning of 2014, Google came forth with admissions that social signals are not integrated into the scheme of their ranking algorithms. However, nothing can undermine the social dimension of digital marketing. Moreover, it is worth noting that social is a major driving force to pull down traffic, originating both organically and via paid channels.

Domain Authority

Although there is no evident data testifying to the role of social signals as a vital and decisive force in the domain authority, some results over the years have made a strong suggestion to its potential in enhancing the overall authority of a website. As traffic draws in towards your website from trusted channels, it takes the value of your site a notch higher. Further, Google regards these social signals with ‘brand signals’.

Social Link Building

Traditional link building has undergone a rapid transformation over the years and authority link building should be a vital aspect to SEO strategies. However, natural links cannot be overlooked, regardless of the fact that managing them is an intricate art. In addition, social links hold inherent authority, especially in case they have redirected from reliable social media platforms.

Online Marketing

The Untapped Power of Online Marketing

With more and more lives plugging into the digital sphere, most reputed brands have started realizing the importance of establishing an online presence. However, saying that, it is worth pointing out that many of these brands still lack the power to carve an effective presence online.

Reasons Why Your Business Needs Online Marketing

The online world is dynamic, fluid and evolving at an incredible rate. Therefore, brands that wish to drive potential consumers through online marketing channels are at boom. Here are the top five reasons why businesses across the globe are looking for a strong online marketing campaign.

  • Personalization: Unlike other forms of advertisement, where promotional messages reach a wider audience. Online marketing campaigns are far more customer-centric. Based on the browsing, purchasing history and preferences, such campaigns reflect highly convertible, targeted ads.
  • Reach consumers with specific interests: Online marketing appeals to specific interests, rather than a broad demographic. Therefore, through online marketing, advertisement can be served according to the age, gender, geography and other general factors.
  • Cost effectiveness: When compared to conventional modes of advertisement, online marketing campaigns are extremely cost effective. For example: a free listing on Google Locals can be just as effective as a costly Yellow Pages advertisement.
  • Long-Term Results: Online campaigns increase web visibility, thereby giving a brand significant head start over competitors.
  • When people view an advertisement, either on a newspaper or magazine, they usually tend to discard it for an interesting article or news. Online marketing campaigns encourage visitors to take action, visit their website and read more about the product or service being offered. Give your business a boost and kick-start your advertisement campaign by contacting a reputed online marketer right away!

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